DanAds Secures $25 Million in Funding

Stockholm, August 1, 2025 – Sigma Software Group, a global tech consulting and software development company, has become the main development partner for DanAds’ next-generation AI-powered platform. DanAds, a leading Swedish provider of self-serve advertising platforms, aims to invest €50 million (SEK 500 million) over five years to integrate advanced AI technologies. With Sigma Software’s strategic involvement and a SEK 5 million investment, DanAds takes a significant step toward delivering on its long-term vision of revolutionizing digital ad automation through AI.

A long-time technology partner to DanAds – whose clients include TripAdvisor, Nine Ad Manager, and RTL AdAlliance – Sigma Software has played a crucial role since the company’s early days, leading the development of its platforms.

According to Valery Krasovsky, CEO and Co-Founder of Sigma Software Group, this strategic investment underscores the company’s ongoing commitment to accelerating AI adoption across industries and scaling impactful, real-world solutions. “As part of this expansion, Sigma Software is now leading the development of DanAds’ next-generation AI-powered platform. Our team will support the rollout of advanced AI features to automate and optimize digital ad sales for publishers worldwide. It’s a perfect example of how we help companies move from pilot projects to secure, scalable, enterprise-ready solutions.”

“We are actively investing in both leveraging existing AI tools and building our own solutions to make software development more efficient while maintaining the highest standards of quality. Our recent research shows that, with the right tools, software engineers can boost efficiency by up to 30%. Beyond engineering, we’re integrating AI into internal business processes and helping our customers do the same. This investment round underscores our broader commitment to driving thoughtful, scalable AI adoption across the tech ecosystem,” adds Katherine Tuluzova, CEO of Sigma Software.

“What began as a development partnership in 2016 has grown into a tight, strategic collaboration – Sigma Software has been instrumental in helping us meet enterprise standards and scale globally,” says Istvan Beres, CEO and Co-Founder of DanAds.

The DanAds five-year AI expansion plan is also supported by a €21 million loan from the European Investment Bank (EIB) to help DanAds enhance its platform with advanced automation and AI capabilities. The goal is to make premium online advertising accessible to SMEs by enabling direct ad purchases from major publishers through self-serve technology.

“This investment is a major boost to our mission to democratize advertising. With support from the EIB and Sigma Software, we’re rolling out advanced AI features, expanding to Eastern Europe, and targeting a total investment of €50 million over the next five years,” concludes Peo Persson, CCO and Co-Founder of DanAds.

About Sigma Software Group

Sigma Software Group is a global IT consulting and software development group of companies with 2,100 experts across 42 offices in more than 23 countries. Trusted by over 350 clients — from startups to Fortune 500 heavyweights — the company delivers tailored, high-quality tech solutions, including 25 ready-to-use products and 40+ services. With strong expertise in AdTech and a focus on innovation, Sigma Software has been featured by Forbes, CNBC, and Reuters, and regularly ranks among IAOP’s Top 100 Outsourcing providers.

About DanAds

DanAds is a leading provider of self-serve advertising and automation platforms, enabling publishers to offer white-labelled solutions for streamlined, cost-efficient ad sales. Founded in 2013 and headquartered in Stockholm, the company empowers advertisers and publishers with full campaign control — from budgeting to performance tracking. Serving a global client base, DanAds achieved 31.6% recurring revenue growth in 2024 and earned a spot on the FT1000 list of Europe’s Fastest Growing Companies 2025. With a 95%+ client retention rate and strong user satisfaction, DanAds continues to expand across Europe.

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