The Full Force of Technology at Embedded World 2018

Nadiia Martynova

The 16th edition of embedded world took place in Nuremberg, February 27, 28, March 1, 2018. The theme for 2018 was “Embedded Goes Autonomous” and it turned out appealing to 1,021 companies from 38 countries. Nadiia Martynova, a Products and Talents Manager and a Certified Scrum Product Owner at Sigma Software, attended the exhibition and offers a glimpse into the conference.

This year spring has started unexpectedly snowy and cold. However, the environment at Embedded World was warm and cozy with 32,217 embedded experts from 78 countries visiting the event.

Embedded Development and IoT

Source: NürnbergMesse

Embedded world is a leading trade fair for the international embedded community. The conference has been drawing IoT and embedded specialists since its debut in 2013. The number of visitors and participating companies is ever-growing and the topics discussed cover more and more areas.

This year traditionally, the conference brought cutting-edge hardware pieces. Exhibitors presented various embedded technologies, such as platforms with new design approaches to security intruding, tools with code standards for the embedded development, small pieces of geek art with computer size minimization, and much more.

Embedded Development and IoT

Source: NürnbergMesse

As I see it, the major topics of embedded world 2018 were effortless connectivity for all kinds of devices and rethinking the automotive industry in terms of new technological capabilities. I’d like to tell you about two directions that represent these topics.

Embracing LoRa Technology for standardized IoT

Outbreak of IoT begot numerous solutions and implementations, many of which are hardly compatible with each other. A proven solution to this is introducing an industry standard. LoRa technology based on LoRaWAN (Low Power Wide Area Networks) protocol is now being driven as such a standard. The benefits of LoRaWAN protocol are safety and economical efficience when it comes to use. It is particularly suited to send small amounts of data over a long range while consuming little power and supporting long battery life. At the exhibition, I’ve noticed many products and companies supporting LoRa protocol.

Embedded Development and IoT

Source: NürnbergMesse

Transitioning to sustainable and connected mobility

We now face huge changes in the concept of mobility and a car itself. Conventional models and assumptions are reconsidered by all players of the automotive industry. New challenges arising in these circumstances. The car needs to be adapted for automated driving, network with the surrounding road traffic, provide for many multimedia application, such as online navigation and content streaming, and update all this software “over-the-air.”

Being the worldwide leading standardization organization for in-vehicle software, AUTOSAR community took up the challenges and developed the AUTOSAR Adaptive Platform. Its aim is to ensure enhanced flexibility for the in-vehicle ECU architecture. For example, the AUTOSAR Adaptive Platform will provide guidance for independent development of ECU applications.

The Exhibition demonstrated many solutions based on AUTOSAR Adaptive Platform and opening new horizons in automotive. Hopefully, we’ll see rapid evolution of in-car infotainment and autonomous driving solutions, due to high performance computing for automotive platforms enabled by AUTOSAR Adaptive Platform. For us, as an software development company, it gives a free hand in for creating in-vehicle infotainment solutions. 

Embedded Development and IoT

Source: Nadiia Martynova

Attracting young minds to build a new world

Both conference and fair are recommended for IoT experts and enthusiasts. And as never before it was so students oriented: March 1 at embedded world 2018 was announced a Student’s Day. The event welcomed interns from big and small companies, businesses invited students to work on their products and innovations reinforcement. I think this is a very useful initiative, since it provides students with a comprehensive overview of the industry and their career opportunities as well as a better understanding of what they want to do after graduation.

According to the Conference’s report, they’ve gathered over 1,000 of final-year engineering degree students from all over the world.

Embedded Development and IoT

Source: Nadiia Martynova

The buzz of the Conference is over and though I’m a little tired, the feeling I’ve got from its productive and highly motivational atmosphere will keep me vigorous for a long time. Seeing all these people rapt in their business makes me look forward for tomorrow and all the new and amazing products they are preparing for us.

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