Andriy Moroz

Hamburg Aviation Conference from IT Point of View

The life of airlines is seemingly open, but the inner mechanics of their functioning remain behind the curtains. For an IT company developing digital solutions for aviation domain, it’s crucial to understand what is important for aviation companies and where they are moving in terms of information technology solutions. Such events as Hamburg Aviation Conference is a rare opportunity to pick into airlines’ needs.

On February 8-9, 2018, Hamburg Aviation Conference saw Sigma Software party in the person of Artem Petrenko, Managing Director at Sigma Sweden Software AB, and me, Andrey Moroz, Business Development Manager for aviation domain at Sigma Software.

Hamburg Aviation Conference from IT Point of View

This year event was all about the notion that is on every company’s agenda today – transformation. The term “transformation” was the motto of the conference, and the idea of positive change, embracing new opportunities brought by digital revolution, and leading the innovations run like a golden thread through most of the speeches.

Hamburg Aviation Conference from IT Point of View

The conference started with a great speech HOW INNOVATION CHANGES THE WORLD by Bratati Ghosh, Chief Marketing Officer at IBS Software - about the role of innovations in the success of industry players and the challenges they face. The term “innovation” can mean different things for different people. Her team has shared their understanding of what innovation means.

I’d like to quote Sangeetha Unnithan, Associate Manager – Internal Communications:

“Innovation according to me is trying to be more effective at your work, continuously trying to better the best and also being open to feedback so that we can bring in meaningful implements in our work. Innovation can be as complex as a computer or as simple as a sliced bread. The true worth of innovation should be measured by the degree of ease it brings to our life.”

Link to video: KEYNOTE: HOW INNOVATION CHANGES THE WORLD FOLLOWED BY GRAND OPENING PANEL (Day 1. Part 2)

It was really reassuring to see that aviation is ready to delve into new technology, such as artificial intelligence, machine learning, blockchain. Aviation market players understand that these are game changers and have a huge potential to transform air transportation business for good and for better.

Hamburg Aviation Conference from IT Point of View

There were several interesting speeches devoted to new technologies at Hamburg Aviation Conference and it was not easy to choose just one to recommend, but here it is:

Link to video: TECH YOU NEED TO KNOW: BLOCKCHAIN, THE NEW KID ON THE BLOCK- THE FUTURE OF TRAVEL? (Day 1.Part 7)

It was followed by a passionate and heartfelt speech by Kevin O'Shaughnessy BUILDING YOUR FUTURE DIGITAL STRATEGY WITH API's. It was a pleasant journey into technicalities of the solutions, yet keeping up with the business goals they serve.

Another heart-lifting tendency I’ve noticed at the event was a bucket of discussions and lectures in regard to customer experience. We are all aware that seamless customer experience is the model that will win sooner or later. The only question is how to create such experience.

Link to video: INSIGHT: STOP TALKING ABOUT CUSTOMER CENTRICITY: IMPLEMENT IT! (Day 2. Part 7)

To finalize I’d like to cite an undeniable statement from the report FUTURE OF THE AIRLINE INDUSTRY 2035 by IATA's Industry Affairs Committee: “The next 30 years are likely to be more turbulent, as a new wave of technological change and innovation unfurls.” So fasten your belts and stay calm, the period of change gives chances to success to those who is ready to change.

Andriy
Moroz
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