More than Development: Trendstopper for Hipster Jargon

Sigma Software

Sigma Software and Wargaming find new areas for synergy and extend cooperation. This year we contributed to World of Tanks PR campaign with a comic browser extension replacing hipster jargon with words a true action hero would use.

We help our clients not just with complex and serious solutions. We are ready to support them with any ideas and projects, stretching our expertise to meet their needs. A recent project completed for Wargaming was a pleasant detour from our usual cooperation activities. A comic browser extension released for April Fools’ Day was devised and ordered by Wargaming. The purpose of the extension was to improve the internet, namely, to suggest “Dolph approved” replacement for hipster words. Dolph Lundgren, as the face of World of Tanks PR campaign, explains what a true action hero should say instead of hipster buzzwords.

Trendstopper for Hipster Jargon

Though seemingly easy, the extension development required some research and thinking, because the requirements included support of several popular browsers and platforms to ensure optimal compatibility. On top of that, Trendstopper needed capabilities for easy management and widening of the vocabulary. Since the extension release had to be timed to April Fools’ Day, we had limited time for finalization of the idea embodiment and development. However, due to our efficient communication with the customer, Trendstopper was delivered in time and with all requirements fulfilled.

Kateryna Haskova, Game Department Manager at Sigma Software, tells about cooperation with Wargaming:

“Trendstopper project was an interesting experience and we were happy to make the project live. The idea guys from Wargaming brought was fantastic. It’s nice to step away from serious and large-scale tasks and deliver some fun to the audience.”

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