Sigma Software Group Joins Prebid, Enhancing AdTech Expertise

Prebid stands as a global coalition of publishers, advertisers, and technology innovators who are steadfast in progressing open-source header bidding technologies. Sigma Software’s involvement signifies a collaborative step forward in shaping the future of advertising technology.

Leveraging its in-depth knowledge and substantial experience in the AdTech industry, Sigma Software Group is well-equipped to make a meaningful impact within the Prebid community.

By integrating its track record of pioneering AdTech solutions with its comprehensive insights into programmatic advertising, real-time bidding, and data management, Sigma Software is set to enhance the collective expertise of the Prebid ecosystem. As a Leadership member, Sigma Software not only brings innovative approaches to the table but also a nuanced understanding of the advertising technology landscape, establishing itself as a valuable collaborator in the community’s ongoing efforts to refine and advance this realm.

“Joining Prebid is a strategic move for Sigma Software Group,” said Katherine Tuluzova, CEO Sigma Software Americas, at Sigma Software Group. “We are looking forward to collaborating with like-minded organizations and individuals who share our passion for advancing solutions in the AdTech space. Together, we aim to drive innovation, promote transparency, and create more efficient ecosystems.”

Prebid’s mission aligns perfectly with Sigma Software Group’s commitment to fostering collaboration and driving industry-wide advancements. By joining forces, both organizations will leverage their respective strengths to develop more robust, scalable, and interoperable solutions that benefit publishers, advertisers, and consumers alike.

“We are thrilled to welcome Sigma Software Group as a Leadership Member to the Prebid community,” highlighted Mike Racic, President at Prebid. “Their wealth of knowledge and expertise in AdTech will undoubtedly enrich our collaborative efforts and contribute to the ongoing evolution of the ecosystem. We look forward to a fruitful partnership.”

Sigma Software Group’s membership in Prebid demonstrates its continued dedication to driving innovation and excellence in the AdTech industry. Through active participation in the Prebid community, Sigma Software Group reaffirms its commitment to delivering exceptional value to its clients and partners.

About Sigma Software Group:

Sigma Software Group is a global provider of software development and IT consulting services, with deep expertise in the AdTech industry. With a focus on innovation and quality, Sigma Software delivers customized solutions to clients worldwide, helping them achieve their business objectives and stay ahead in today’s rapidly evolving digital landscape.

About Prebid:

Prebid is a global community of publishers, advertisers, and technology providers dedicated to advancing open-source header bidding solutions. Through collaboration and innovation, Prebid aims to create more transparent, efficient, and competitive advertising ecosystems that benefit all stakeholders.

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• #Advertising Solutions