Sigma Software Group Launches Sigma Software Inspire

To Help Companies Turn Customer Insight into Growth

10 Mar, 2026

3 min read

As technology and AI rapidly expand what companies can build, many organizations face a different challenge: deciding what should be built, how it should work for customers, and how it will create real business value.

Sigma Software Group today announced the launch of Sigma Software Inspire, a new boutique created to address this challenge.
IT team building digital products and services based on customer experience, data, and AI capabilities

The boutique applies Experience Thinking to help organizations turn customer insight into revenue by building digital products and services where customer experience, data, and AI capabilities work together to drive adoption, loyalty, and long-term growth.

“For years we have helped clients build complex digital systems at scale,” said Artem Petrenko, President of Strategy at Sigma Software Group. “But increasingly, success depends on the product and experience decisions made long before development starts. Sigma Software Inspire was created to strengthen this part of the journey.”

Sigma Software Inspire was launched within Sigma Software Group’s Strategic Entrepreneurship Program, which supports experienced founders in building specialized service companies backed by Sigma Software Group’s engineering and delivery capabilities.

Eduardo Soares and Bruno Perez

The company is led by Eduardo Soares (CEO) and Bruno Perez (CXO), whose experience spans international product strategy, design leadership, and large-scale digital transformation initiatives.

“Most organizations don’t lack customer insight — they struggle to translate it into product decisions,” said Eduardo Soares, CEO of Sigma Software Inspire. “Clients work with us when they need to move from insight to action. We help them decide what gets built and prioritized, keeping execution grounded in real customer reality.”

Sigma Software Inspire is headquartered in Madrid and operates globally. It works with organizations in industries where customer experience strongly influences commercial outcomes — including retail, financial services, technology platforms, and digital services — when they need to:

Turn a new idea into a viable product or service, shaping the proposition and experience customers actually value.
Redesign products that struggle with adoption or retention, removing friction and improving journeys so customers return and stay engaged.
Evolve existing products with new capabilities, including AI, introducing automation and intelligence where they meaningfully improve the experience.
Prepare products or services for launch or major change, aligning product experience and marketing activations so customers immediately understand the value.

“These moments determine whether a product succeeds in the market,” added Bruno Perez, CXO of Sigma Software Inspire. “It’s not about workshops or empathy exercises. It’s about building products people genuinely want to use. When AI becomes part of the experience, it must solve real user problems — not just showcase technology.”

The launch expands Sigma Software Group’s role from building digital systems to helping clients define the products and experiences that determine market success.

About Sigma Software Inspire

Sigma Software Inspire is a customer obsession boutique – an independent company within Sigma Software Group focused on customer experience and product strategy. The boutique helps organizations translate customer insight into product direction, experience design, and measurable business growth through Experience Thinking approach.

About Sigma Software Group

Sigma Software Group is an international technology and consulting organization specializing in custom software development and complex digital system delivery. For more than two decades, the company has partnered with enterprises and product businesses worldwide to design and implement mission-critical digital platforms.

Beyond engineering services, Sigma Software Group invests in startups, operates accelerator programs, develops technology talent, and supports enterprises adopting emerging technologies through its venture and education initiatives.

About the Strategic Entrepreneurship Program

The Strategic Entrepreneurship Program is a Sigma Software Group initiative designed to launch specialized service companies together with experienced entrepreneurs.

Sigma Software Group provides capital, operational support, and access to its engineering and delivery capabilities. Founders define the market focus, shape the offer, and take responsibility for business results. The model allows entrepreneurs to build focused companies backed by the scale and delivery capacity of Sigma Software Group.

Sigma Software

Software Engineering Company

Sigma Software Group provides IT services to enterprises, software product houses, and startups. Working since 2002, we have build deep domain knowledge in AdTech, automotive, aviation, gaming industry, telecom, e-learning, FinTech, PropTech. We constantly work to enrich our expertise with machine learning, cybersecurity, AR/VR, IoT, and other technologies. Here we share insights into tech news, software engineering tips, business methods, and company life.

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