Sigma Software Group Powers Launch of Prebid Mobile 3.0

Ushering in a New Era of In-App Monetization Flexibility

17 Apr, 2025

2 min read

April 2025 – New York, NY — Prebid.org and Sigma Software Group are proud to announce the official release of Prebid Mobile 3.0, a transformative upgrade designed to give mobile publishers unprecedented flexibility, control, and performance in their in-app advertising strategies. Sigma Software Group and other leaders of the mobile space heading up the PrebidMobile PMC played a key role as a technology partner in executing the software developmentfor this major release.

SDK 3.0 empowers mobile app publishers to create more customized and higher-quality ad experiences, allowing them to optimize demand across ad formats while enhancing user privacy and transparency. With this release, Prebid Mobile addresses key industry needs—especially for gaming and entertainment apps—by offering advanced capabilities for ad rendering, impression tracking, rewarded ads, and shared identifiers.

“We’re incredibly proud to have partnered with Prebid on the development of Prebid Mobile3.0,” said Katherine Tuluzova, CEO of Sigma Software Americas.

“This collaboration speaks to our shared vision of building open, privacy-conscious tools that empower publishers with the freedom to control their monetization strategies without sacrificing user experience or transparency. This is an important step forward for the mobile ecosystem.”

Kate Touluzova, CEO Sigma Software Americas

Key highlights of the Prebid Mobile 3.0 include:

Rendering Delegation for custom ad rendering.
Rewarded Ad Enhancements to create flexible, engaging user experiences.
Shared ID support for first-party identifiers that respect user privacy.
Arbitrary OpenRTB API for advanced customizations of bid requests.
Multiformat Ad Units that streamline monetization across banner, video, and native.
Enhanced iOS Support including SKAdNetwork and SKOverlay compliance.
Improved API Design and auto-generated SDK documentation for faster adoption.

Prebid Mobile 3.0 represents a major leap forward for in-app publishers and the ad tech industry at large,” said Mike Racic, President at Prebid.

“By expanding flexibility and simplifying integration, we’re enabling publishers to future-proof their monetization efforts while staying true to the core values of openness, privacy, and innovation. Our collaboration with Sigma Software was critical in bringing this vision to life.”

Mike Racic, President at Prebid

With a streamlined design and improved integration options, SDK 3.0 allows publishers to easily adapt monetization strategies to the unique goals of each app—providing more transparency, greater customization, and long-term resilience in a rapidly changing digital landscape.This release marks just Phase 1 of our innovation roadmap. Future updates will continue to enhance support for in-app publishers, with major advancements on the horizon—including new rendering capabilities around video rewards, a game-changing feature for mobile gaming monetization.

Sigma Software

Software Engineering Company

Sigma Software Group provides IT services to enterprises, software product houses, and startups. Working since 2002, we have build deep domain knowledge in AdTech, automotive, aviation, gaming industry, telecom, e-learning, FinTech, PropTech.We constantly work to enrich our expertise with machine learning, cybersecurity, AR/VR, IoT, and other technologies. Here we share insights into tech news, software engineering tips, business methods, and company life.

Linkedin profile