Sigma Software Joins IAB to Contribute to Shaping the Digital Advertising Industry

The Interactive Advertising Bureau (IAB) is a globally recognized association that plays a pivotal role in shaping the future of the digital advertising ecosystem. Comprising industry leaders, publishers, advertisers, technology companies, and more, the IAB facilitates collaboration and sets industry standards to drive the growth and sustainability of the digital advertising industry.

“Sigma Software Group’s decision to join the IAB reflects our dedication to staying at the forefront of the AdTech industry and actively participating in industry initiatives,” highlights Olga Paramonova, VP of AdTech at Sigma Software Group.

“With a deep understanding of the AdTech landscape, we have consistently delivered innovative solutions to address the evolving needs of advertisers, publishers, and technology providers.”

As a member of the IAB, Sigma Software Group will gain access to valuable resources, research, and networking opportunities, enabling the company to further enhance its services and contribute to the advancement of the digital advertising ecosystem. This partnership aligns with Sigma Software’s mission to provide cutting-edge software solutions that empower businesses to thrive in the digital age.

“We are excited to become a member of the Interactive Advertising Bureau,” announced Katherine Tuluzova, CEO of Sigma Software Americas at Sigma Software Group.

“Our extensive experience in the AdTech industry has allowed us to develop tailored solutions that drive results for our clients. By joining the IAB, we look forward to collaborating with industry leaders and continuing to push the boundaries of innovation in digital advertising.”

Sigma Software Group’s dedication to excellence and its deep-rooted commitment to the AdTech industry make it a valuable addition to the IAB’s esteemed community. Together with the IAB and its fellow members, Sigma Software aims to shape the future of digital advertising through innovative technologies and best practices.

See also: Interview with Olga Paramonova – Sigma Software Joins IAB to Contribute to Shaping the Digital Advertising Industry

• #AdTech
• #Advertising Solutions
• #Business Process Automation