Visiting ICE Totally Gaming 2018

Sergey Logvinenko

Some call ICE Totally Gaming the most international business event anywhere in gaming, others the world gaming community meeting point and the most important gaming exhibition. The event returns to ExCel London every year gathering major gaming players including operators, regulators, and others.

6-8 February, 2018, I’ve joined the traditionally vast audience at ICE Totally Gaming in London together with colleagues Daniel Björkman, Vice President at Sigma Technology Solutions, and Niklas Malmros, President at Sigma Technology Solutions.

ICE Totally Gaming 2018

Meeting Old Friends

The reason for visiting the event were obvious: 30+ thousand attendees and about 6 hundred exhibitors. Amoung them there were many of our current clients we want to stay in touch as well as numerous prospective customers we would like to tell about our expertise.

We were happy to meet our long-term customers at ICE Totally Gaming 2018 – IGT and Play’n Go – having cool stands and presenting many interesting solutions.

ICE Totally Gaming 2018

Play'n GO is a gaming specialist and the leading mobile casino gaming developer. They produce games designed for great performance on smartphones, tablets, terminals, and websites. At the exhibition, they’ve presented several games that were developed for them by Sigma Software: Reactoonz, Gold King, and Sweet 27. The games were made for online Casino and land-based market.

ICE Totally Gaming 2018IGT is one of the largest gaming companies in the world, which provides solutions for lottery, gaming, interactive, and betting business segments. Sigma Software team developed Bingo, Casino, Flash Games, Mobile Games, Poker, Management System, Gaming Platform for this company. One of interesing and prominent things they’ve presented at their booth was the tournament manager with single and multi-day tournaments for casino games.

Our Offering

Exhibitors presented hundreds of new titles. One of the most expected of which was NetEnt’s Narcos, a themed slot game based on the Golden Globe and Emmy award-nominated television series. In general, the exhibition have demonstrated that the industry develops evolutionally rather than revolutionally with many new products released, but few ground-breaking innovations implemented in them.

ICE Totally Gaming 2018In the augmented and virtual reality field, I’ve noticed rare new products. From that I assume that the market is still waiting for AR/VR products that will change the game rules.

The more interesting was our offering that we showcased at the event. An AR geolocation-based casino game that brings interactions with a player to a new level. The player can get information on location of casino venues and special playing points.

With a mixture of tasks based on player’s geographical location and AR battles, an enthralling game plot is designed. As a real-money and social gaming solution, the geolocation AR casino game provides multiple engaging opportunities combined with outdoor activities.


To sum up my impressions of the event, I’d like to say that it was as buzzy, colorful, and vivid as usual. The industry goes at full swings with many new titles presented and new companies joining the competition, such as a cohort of Asian game producers that flooded the exhibition this year. Though the number of presented products inspires with respect, I hoped to see more solutions based on new technologies and innovations. Maybe they are waiting for us next year :-)

See more info about the event in Sigma Technology report ICE Totally Gaming Gives a Glimpse into the Trends in 2018.

Need an innovative and reliable tech partner?

Let's connect