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Digital Ad Mobile App
Sigma Software Group Powers Launch of Prebid ...

April 2025 – New York, NY — Prebid.org and Sigma Software Group are proud to announce the official release of Prebid Mobile 3.0, a transformative upgrade design...

Digital Advertising Strategy
Evolving AdTech Strategies in a Privacy-Focus...

In an interview to ExchangeWire, Olha Paramonova, VP of AdTech at Sigma Software Group and a speaker at ATS London 2023, shared her thoughts on how publishers a...

DanAds AdTech Firm Team
Dream Big and Be Brave: DanAds Path to Succes...

Eight years ago, when Istvan Beres and Peo Persson founded their AdTech self-serve startup DanAds, could they have imagined that in 2021 they would have Tripadv...

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Interview with Istvan Beres, CEO and Co-Found...

The Swedish company DanAds has been Sigma Software`s partner for more than five years. Istvan Beres, CEO and Co-Founder of DanAds and a leading entrepreneur in ...

DanAds AdTech Firm Team
Assisting DanAds in Getting ISO 27001:2013 Ce...

Sigma Software has supported DanAds in developing an Information Security Management System for DanAds to help our partner pass ISO/IEC 27001 certification. Thi...

Development of self-service advertising platform
How Philips Saves $5 Million Using the Platfo...

In 2016, we started collaborating with a young Swedish startup DanAds that had been operating in the AdTech domain for over four years at that time. The solutio...

Accelerated changes for AdTech
Sigma Software Webinar #4: Accelerated Change...

COVID-19 has rocked a lot of industries. It forced them to adjust to the new reality and has tightened belts like never before. However, the crisis offers oppor...

Advertising and Connected TV: Trends and Strategies
Advertising and Connected TV: Trends and Stra...

Participating in industry events provides an outlook at industry trends and development course. Two events that passed in the end of March in London centered ar...

Startup Recipe for Success: Zapp360
Zapp360: from Idea to Entity

Sigma Software has been a trusted partner for dozens of startups over the years. Combining startup and enterprise capacity, as well as deep relationships with r...