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Sigma Software news and insights from the world of IT consulting and outsourcing: software development hints and tricks, best practices in Project and Product Management, stories of creating efficient IT solutions, overviews of tech events we visit, and much more.

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AdTech Poker Night by Sigma Software
Sigma Software Brings Back AdTech Poker Night...

Sigma Software Group is once again hosting AdTech Poker Night during Advertising Week New York 2025, bringing together AdTech leaders, innovators, and visionari...

AI platform development
DanAds Secures $25 Million in Funding

Backed by a €21 million loan from the European Investment Bank, DanAds plans to invest €50 million over five years in advanced AI-powered advertising tech.

Digital Ad Mobile App
Sigma Software Group Powers Launch of Prebid ...

April 2025 – New York, NY — Prebid.org and Sigma Software Group are proud to announce the official release of Prebid Mobile 3.0, a transformative upgrade design...

Digital Advertising Strategy
Evolving AdTech Strategies in a Privacy-Focus...

In an interview to ExchangeWire, Olha Paramonova, VP of AdTech at Sigma Software Group and a speaker at ATS London 2023, shared her thoughts on how publishers a...

DanAds AdTech Firm Team
Dream Big and Be Brave: DanAds Path to Succes...

Eight years ago, when Istvan Beres and Peo Persson founded their AdTech self-serve startup DanAds, could they have imagined that in 2021 they would have Tripadv...

News Header
Interview with Istvan Beres, CEO and Co-Found...

The Swedish company DanAds has been Sigma Software`s partner for more than five years. Istvan Beres, CEO and Co-Founder of DanAds and a leading entrepreneur in ...

DanAds AdTech Firm Team
Assisting DanAds in Getting ISO 27001:2013 Ce...

Sigma Software has supported DanAds in developing an Information Security Management System for DanAds to help our partner pass ISO/IEC 27001 certification. Thi...

Development of self-service advertising platform
How Philips Saves $5 Million Using the Platfo...

In 2016, we started collaborating with a young Swedish startup DanAds that had been operating in the AdTech domain for over four years at that time. The solutio...

Accelerated changes for AdTech
Sigma Software Webinar #4: Accelerated Change...

COVID-19 has rocked a lot of industries. It forced them to adjust to the new reality and has tightened belts like never before. However, the crisis offers oppor...