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Facilitate Advertising for Media
Tech Tools to Make Media More Digital

The world is fast, but the world of information is ten times faster. A media professional faces an endless race for news and facts and they might use some helpe...

Development of self-service advertising platform
How Philips Saves $5 Million Using the Platfo...

In 2016, we started collaborating with a young Swedish startup DanAds that had been operating in the AdTech domain for over four years at that time. The solutio...

People's online behavior has changed due to COVID-19
The Future of AdTech Accelerated by COVID-19

In a world where old ways became problematic or temporarily unavailable, businesses across all industries are forced to rush to long-delayed digital transformat...

Accelerated changes for AdTech
Sigma Software Webinar #4: Accelerated Change...

COVID-19 has rocked a lot of industries. It forced them to adjust to the new reality and has tightened belts like never before. However, the crisis offers oppor...

Advertising and Connected TV: Trends and Strategies
Advertising and Connected TV: Trends and Stra...

Participating in industry events provides an outlook at industry trends and development course. Two events that passed in the end of March in London centered ar...

Startup Recipe for Success: Zapp360
Zapp360: from Idea to Entity

Sigma Software has been a trusted partner for dozens of startups over the years. Combining startup and enterprise capacity, as well as deep relationships with r...

Cooperation with Advertising Startup
Impressive Success of a Swedish Media Startup

In March 2016, Sigma Software team started cooperation with a Swedish startup, DanAds, for development of a self-service advertising platform from an idea to a ...