Media

Sigma Software news and articles from the world of IT consulting and outsourcing: software development hints and tricks, best practices in Project and Product Management, stories of creating efficient IT solutions, overviews of tech events we visit, and much more.

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Development of self-service advertising platform
How Philips Saves $5 Million Using the Platfo...

In 2016, we started collaborating with a young Swedish startup DanAds that had been operating in the AdTech domain for over four years at that time. The solutio...

Sigma Software Webinar - Accelerated Change: Media
Sigma Software Webinar #7: Accelerated Change...

Since the beginning of the COVID-19, the spread of information about the pandemic has been much faster than the virus itself. Facebook labeled nearly 50 million...

People's online behavior has changed due to COVID-19
The Future of AdTech Accelerated by COVID-19

In a world where old ways became problematic or temporarily unavailable, businesses across all industries are forced to rush to long-delayed digital transformat...

Accelerated changes for AdTech
Sigma Software Webinar #4: Accelerated Change...

COVID-19 has rocked a lot of industries. It forced them to adjust to the new reality and has tightened belts like never before. However, the crisis offers oppor...

Advertising and Connected TV: Trends and Strategies
Advertising and Connected TV: Trends and Stra...

Participating in industry events provides an outlook at industry trends and development course. Two events that passed in the end of March in London centered ar...

Cooperation with Advertising Startup
Impressive Success of a Swedish Media Startup

In March 2016, Sigma Software team started cooperation with a Swedish startup, DanAds, for development of a self-service advertising platform from an idea to a ...