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Competitive Analysis
Mythbusters: Competitive Analysis Does Not Eq...

I’ve heard it many times: “We’ve run through our competitors and compiled the list of features they have.” And the next ones usually go as “Now we have a b...

Explaining improvement ideas
How to Get Your Ideas Heard by the Business?

We often get deeply involved with the project we are working on, aspiring to make it a success and become part of that success.

A product doesn't have to be unique to succeed
Mythbusters: a Product Does Not Have to be Un...

Every once in a while, I’m witnessing a dismissive attitude towards sales opportunities where we can’t see the uniqueness of a product idea right away.