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![Competitive Analysis](https://cdn.sigma.software/wp-content/uploads/2022/01/blog-competitive-analysis-300x140.png)
I’ve heard it many times: “We’ve run through our competitors and compiled the list of features they have.” And the next ones usually go as “Now we have a b...
![Explaining improvement ideas](https://cdn.sigma.software/wp-content/uploads/2022/01/blog-present-idea-to-business-300x140.png)
We often get deeply involved with the project we are working on, aspiring to make it a success and become part of that success.
![A product doesn't have to be unique to succeed](https://cdn.sigma.software/wp-content/uploads/2022/01/blog-unique-project-mythbusters-300x140.png)
Every once in a while, I’m witnessing a dismissive attitude towards sales opportunities where we can’t see the uniqueness of a product idea right away.