The Client was preparing for the annual shopping & entertainment festival – Dubai Summer Surprises and wanted to innovate on the way they handle the occasion and engage new customers. They were willing to implement AR technologies and involved us to bring their idea to life.
Our team designed & delivered an immersive AR app on top of our Black Snow Game platform. It brought a new shopping experience to visitors and broadened the Mall of the Emirates’ (MOE) audience. The first campaign has already attracted 500+ users and more campaigns will be launched soon.
Mall of the Emirates is a first-ever shopping resort that blends extended shopping (630+ retail stores) & entertainment experience with an integrated 5-star hotel resort. The mall serves over 1.5+ Bn. customers and strives to provide them with unmatched service. The Client wanted to introduce an AR gaming experience to their mall and turned to our AR experts for help.
We delivered a top-notch AR app that brings the Client’s campaigns & brand promotion to a new height. The MOE Playground App introduces a new experience for the customers, dipping them into an engaging play with a full AR immersion available through regular smartphones:
We developed the MOE Playground App on top of our Black Snow open-world AR game platform. Our experts made additional modifications to the platform, using Unity technology to enable an AR experience within the mall.
The Black Snow engine allowed us to achieve an immersion effect of holographic goggles without extra hardware & pre-calibration procedures, as well as seamlessly synchronizes actual maps & augmented reality in real-time and features shopping mall application with a bunch of other top-notch AR functionality out-of-the-box:
Configurable cartography, persistent world data, real-time multiplayer, and economy
The first campaign had a great outcome and already attracted 500+ new visitors, therefore the Mall of the Emirates plans to continue launching such campaigns, now on a bigger scale.
The MOE Playground App team is now working on solution improvement and further extension with new functionality to enable the Client to apply it for their regular mall & brand promotion campaigns. We are now extending the shopping mall mobile app with:
Vladimir Beck
Founder of Black Snow Games and board member
Sigma Software
We all saw the massive hype around Pokémon Go a couple of years ago. Since then, spending by players has increased by 40%. Big corporations like Google, Samsung, and Apple are all working on XR devices. By 2025 there will be more than 216 million users of AR- and VR-based games around the world. This gives us some big hints that demand for these apps is right around the corner. If we talk about B2B apps, these are already completely feasible and reasonable. Especially in such areas as gamification in retail and AR navigation, as we see in this particular project with the MOE. In one way or another, the mass adoption of extended and augmented reality is inevitable.
Valery Krasovsky
CEO & co-founder
Sigma Software
We see more and more companies are getting interested in such kinds of applications. They’re starting to see a real value from it and integrating those technologies into their organizations and business models. The solution we’re creating for the Mall of the Emirates is one such example.
