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Sigma Software has offices in multiple locations in Europe, Northern America, Asia and Latin America.
Mall of the Emirates is a first-ever shopping resort that blends extended shopping (630+ retail stores) & entertainment experience with an integrated 5-star hotel resort. The mall serves over 1.5+ Bn. customers and strives to provide them with unmatched service. The Client wanted to introduce an AR gaming experience to their mall and turned to our AR experts for help.
We delivered a top-notch AR app that brings the Client’s campaigns & brand promotion to a new height. The MOE Playground App introduces a new experience for the customers, dipping them into an engaging play with a full AR immersion available through regular smartphones:
We developed the MOE Playground App on top of our Black Snow open-world AR game platform. Our experts made additional modifications to the platform, using Unity technology to enable an AR experience within the mall.
The Black Snow engine allowed us to achieve an immersion effect of holographic goggles without extra hardware & pre-calibration procedures, as well as seamlessly synchronizes actual maps & augmented reality in real-time and features shopping mall application with a bunch of other top-notch AR functionality out-of-the-box:
Configurable cartography, persistent world data, real-time multiplayer, and economy
The first campaign had a great outcome and already attracted 500+ new visitors, therefore the Mall of the Emirates plans to continue launching such campaigns, now on a bigger scale.
The MOE Playground App team is now working on solution improvement and further extension with new functionality to enable the Client to apply it for their regular mall & brand promotion campaigns. We are now extending the shopping mall mobile app with:
2.5 FTE, Ongoing since May 2021
Founder of Black Snow Games and board member
CEO & co-founder