If you need to enable a 12M students’ community to interact in a secure and advertisement-free environment – create your own social network app. Mindvalley Connections decided to invest in social platform development to avoid relying on existing social media & address students’ needs in the best way.
Sigma Software team was not new to social media app development and delivered the MVP within only 3 months. The solution impressed the first users and Mindvalley Connections stakeholders a lot, so the team continued working on the platform and released it for 20 000 external users in July 2020.
Mindvalley Connections is one of the largest educational platforms in the world with more than 12 million students audience. They promote and innovate on transformational education through various mediums such as online learning, digital publishing, content, events, etc.
This approach implies much communication between community members, thus the customer involved Sigma Software to deliver Mindvalley Connections – a proprietary social network app for students to communicate in a secure, adaptive, and advertisement-free environment, tailored to transformational education specifics.
Mindvalley Connections drafted the prototype and was looking for a social media app development company to deliver the app. We got shortlisted due to a number of positive references and expertise in mobile & social network development. Solid project delivery approach and ability to commit to a Fixed Price convinced the customer to cooperate with us.
We delivered the MVP in 3 months (1 month ahead of the schedule) and tested it with 300 users from the customer’s community gaining very positive feedback. Then we have switched to the Iterative approach for more flexibility and released a ready-to-market product in July 2020.
Scalability and security become important when you create your own social media app as you want it to be future-proof, easy to maintain, and capable of supporting still more users in the future.
Mindvalley Connections had selected the technologies they wanted to use already at the prototyping stage. While Swift & Kotlin were an obvious choice for native apps, the choice of Elixir seemed a bit exotic at first sight. But understanding customer’s ambitious plans, our experts fully agreed with the choice of Elixir as it would allow making the solution scalable, maintainable, and fault-tolerant in the future.
Ngeow Wu Han
Chief Product Officer
Mindvalley Connections
Working with Sigma was a well-structured yet flexible process. The team listened actively and was receptive to feedback, leading to a joyful collaboration to craft a very viable product that exceeded our stakeholders' expectations.
Julia Shkuratova
Project Manager
Sigma Software
We went deep into the Mindvalley culture and education approach to better understand the needs of the community. We are so in-sync with the Mindvalley team—the family-like bond within the company is amazing. This is exactly the atmosphere that can give birth to a great software product which we believe Mindvalley Connect will become.
