Business Practices

Best industry practices, advice from Sigma Software specialists in selecting IT approaches and models, product & project management stories.

Industries

AdCP advancing agentic advertising
Business Practices
Protocols are having a moment again, this tim...

The way advertising gets bought and sold has changed. AI agents are taking on tasks that have always required human coordination at every step. The workflows ar...

Digital Advertising Strategy
Business Practices
Evolving AdTech Strategies in a Privacy-Focus...

In an interview to ExchangeWire, Olha Paramonova, VP of AdTech at Sigma Software Group and a speaker at ATS London 2023, shared her thoughts on how publishers a...